{"id":503,"date":"2024-11-12T08:21:09","date_gmt":"2024-11-12T08:21:09","guid":{"rendered":"http:\/\/switch2digital.in\/blog\/?p=503"},"modified":"2024-11-21T06:17:31","modified_gmt":"2024-11-21T06:17:31","slug":"strategies-for-b2b-keyword-search-for-google-ads","status":"publish","type":"post","link":"https:\/\/switch2digital.in\/blog\/strategies-for-b2b-keyword-search-for-google-ads\/","title":{"rendered":"Strategies for B2B keyword search for Google Ads"},"content":{"rendered":"

The B2B keywords do not have a pre-mix, in fact, these are most difficult to find until you’ve opened the right door.<\/p>\n

This flow chart will set up the basic steps, after which you would be ready for a deep dive, to get the keywords that would convert the most!<\/p>\n

It’s important to understand that getting keyword ideas and creating keywords that match your objective are two different things.<\/p>\n

Keyword ideas can give you a direction to think, but it’s your own data and your own team that will build upon those ideas to help you create the keywords that will bring the best conversion.<\/p>\n

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How to select the B2B keywords from a keyword bunch?<\/strong><\/p>\n

The keywords mix provided by any tool (keywords planner<\/a>, SEMrush<\/a>, Alexa<\/a>, Ubersuggest<\/a> and others), would have B2B and B2C keywords, so it’s important to keep in mind the customer purchase journey (businesses, government organizations, retailers etc in this case).<\/p>\n

Top of the funnel (ToFu) keyword type<\/a><\/strong><\/p>\n

High conversion or low cost per conversion keywords mainly relate to the top of the funnel customer activities, e.g. research, discovery and interest seeking actions.<\/p>\n