{"id":539,"date":"2024-11-18T07:10:44","date_gmt":"2024-11-18T07:10:44","guid":{"rendered":"http:\/\/switch2digital.in\/blog\/?p=539"},"modified":"2024-11-21T06:17:01","modified_gmt":"2024-11-21T06:17:01","slug":"11-digital-marketing-tips-for-2024","status":"publish","type":"post","link":"https:\/\/switch2digital.in\/blog\/11-digital-marketing-tips-for-2024\/","title":{"rendered":"11 Digital Marketing Tips for 2024"},"content":{"rendered":"

Dominate the Online World<\/strong><\/h2>\n

\"digital<\/strong><\/p>\n

Nailing your digital marketing strategy is vital for growing your business in 2021. There are currently almost\u00a04.57 billion<\/a>\u00a0active internet users worldwide, with\u00a0300 million<\/a>\u00a0of those digital diehards based in the United States.<\/strong><\/p>\n

Clearly, there\u2019s a demand for digital communications. That\u2019s what makes digital marketing so important for your business \u2013 the majority of consumers are dropping brick-and-mortar shops and picking up laptops or smartphones instead.<\/p>\n

In a similar fashion, we\u2019ve seen how in-store purchases and most types of advertising are moving online, too. So, what are our online marketing tips?<\/p>\n

Our top digital marketing tips are:<\/strong><\/h3>\n
    \n
  1. Optimize Your Website for Mobile<\/li>\n
  2. Research Your Competitors<\/li>\n
  3. Lengthen Your Blogs<\/li>\n
  4. Develop Email Campaigns<\/li>\n
  5. Get Personal<\/li>\n
  6. Use Remarketing<\/li>\n
  7. Tailor Content to Each Stage of the Buyer\u2019s Journey<\/li>\n
  8. Leverage Facebook Ads<\/li>\n
  9. Remain Flexible<\/li>\n
  10. Create Visual Content<\/li>\n
  11. Partner with Micro-Influencers<\/li>\n<\/ol>\n

    Perfecting your digital marketing efforts may seem like an almighty challenge \u2013 juggling SEO, social media, content creation, email, and PPC is no mean feat \u2013 but it can be done if you follow our digital marketing tips and tricks of the trade.<\/p>\n

    1. Optimize Your Website for Mobile<\/strong><\/h2>\n

    Mobile is on the rise. In 2019,\u00a0smartphones accounted for\u00a053%<\/a>\u00a0of global website traffic<\/strong>. This means that your business \u2013 or more specifically, your website \u2013 needs to be prepared for that surge.<\/p>\n

    According to\u00a0research by Google<\/a>,\u00a049% of people said they would\u00a0<\/strong>not buy from a brand again if they had a poor mobile experience. What does this show? Well, if your website is hard to use on mobile, you can kiss goodbye to most of your returning customers.<\/p>\n

    \"\"<\/p>\n

    In order to satisfy your mobile audience (as well as increase your conversion rates), you\u2019ll need to make your website mobile-friendly.<\/a>\u00a0A mobile-responsive website will reformat its content in order to display neatly on mobile devices, meaning your visitors can spend less time squinting or sighing, and more time\u00a0clicking\u00a0<\/em>and buying.<\/p>\n

    When\u00a0working with your web designer<\/a>, you\u2019ll need to ensure they create mobile responsive web pages. Using a website builder? There\u2019s no need to worry when\u00a0choosing a template<\/a>\u00a0because\u00a0all the\u00a0<\/strong>best website builders use mobile responsive themes.<\/p>\n

    2. Research Your Competitors<\/strong><\/h2>\n

    Knowing what you\u2019re up against will help you\u00a0differentiate your business online<\/strong>. This is important because being different means you\u2019ll stand out online, which ultimately means your website will get more clicks than your rivals\u2019.<\/p>\n

    Let\u2019s say you sell baseball cards. A quick Google search for your related services will\u00a0reveal your competition,\u00a0and\u00a0<\/em>the digital marketing tactics they\u2019re using.<\/strong><\/p>\n

    \"\"<\/p>\n

    You\u2019ll be able to see which baseball card-related phrasing, imagery, and blog content your competitors are using, as well as other factors like the services, reputation, and reviews they have online.<\/p>\n

    Use this research to design your differentiators. If your competitors aren\u2019t doing so, you could add your business to\u00a0TrustPilot\u00a0<\/a>to\u00a0strengthen trust signals<\/strong>, advertise on social media to\u00a0reach new customers<\/strong>, or sell a greater variety of products to\u00a0pique a wider interest.<\/strong><\/p>\n

    3. Lengthen Your Blogs<\/strong><\/h2>\n

    No list of digital marketing tips is complete without mentioning blogs, is it? We\u2019ll cut right to it \u2013 when it comes to writing business blogs, shorter doesn\u2019t always mean sweeter.<\/p>\n

    Longer, in-depth blog posts generate\u00a09x higher success<\/a>\u00a0rates in gaining new customers<\/strong>\u00a0than short blogs do. Think twice before making your blogs concise!<\/p>\n

    \"\"<\/p>\n

    The average word count of top-ranked content on Google is between\u00a01,140-1,285 words<\/a>, but only 18% of companies\u2019 blog posts are over\u00a0750 words.<\/a>\u00a0To ensure your content doesn\u2019t fall into that short and not-so-sweet category,\u00a0you should aim for that 1,200-word sweet spot.<\/strong><\/p>\n

    Your blog can be about anything related to your business. Whether you\u2019re sharing industry tips or discussing your latest product, learning\u00a0how to start a blog<\/a>\u00a0could add tremendous value to your visitors\u2019 experience, while helping your website get found more easily via search engines (blogs are great for SEO).<\/p>\n

    4. Develop Email Campaigns<\/strong><\/h2>\n

    On average,\u00a0email marketing returns $44 for every $1 spent<\/strong>\u00a0\u2013 that\u2019s a\u00a04,400%<\/a>\u00a0return of investment (ROI). Still unsure about email marketing? We didn\u2019t think so.<\/p>\n

    So, you know you can bring more money and return customers to your business with the right emails \u2013 but what are the best emailing practices?<\/p>\n

    \"\"<\/p>\n

    To encourage return visits to your website, you should set up automated responses to thank customers after they subscribe or make a purchase. Consumers like to feel appreciated, with ‘welcome’ emails boasting an average open rate of 82%<\/a>.<\/strong><\/p>\n

    When it comes to sending abandoned cart recovery emails (that\u2019s when a customer leaves your site without finalising a purchase), being pushy brings more profits.\u00a0Sending three abandoned cart recovery emails to each customer results in a\u00a0<\/strong>69% order uplift compared to sending just one email. Both of these email features are available on all the\u00a0best eCommerce platforms<\/a>.<\/p>\n

    5. Get Personal<\/strong><\/h2>\n

    Getting personal with your customers is vital for success in most areas of digital marketing, especially in email marketing.<\/p>\n

    Whether you\u2019re suggesting similar products, using the customer\u2019s name, or sending local deals that match their location, being personal always wins. In fact, personalized emails generated\u00a0six times higher<\/a>\u00a0transaction rates than generic emails,<\/strong>\u00a0yet only\u00a030%<\/strong>\u00a0of brands use them.<\/p>\n

    \"\"<\/p>\n

    Being personal with your customers means using conversational tones whenever possible. Users are more likely to respond to a human-like message than some faceless, corporate spiel, which is why\u00a0conversational commerce<\/a>\u00a0is becoming so popular. Think about using a\u00a0live chat feature<\/strong>\u00a0or an\u00a0interactive quiz<\/strong>\u00a0on your website to make the user\u2019s experience that much more personalized.<\/p>\n

    Personalizing your content helps to differentiate your business (remember tip number 2?) while creating a unique and enjoyable customer experience. Your efforts won\u2019t go unnoticed, either \u2013 a recent study found 40%<\/a>\u00a0of customers switch brands due to poor online personalization.\u00a0<\/strong><\/p>\n

    Best of all? Personalization is one of the cheapest digital marketing tips to implement, requiring little to no monetary investment if you\u2019re already using email marketing tools like\u00a0MailChimp<\/a>.<\/p>\n

    6. Use Remarketing<\/strong><\/h2>\n

    Ever browsed online, then saw that product advertised on Facebook? This is no spooky coincidence \u2013 it\u2019s remarketing. Using tags known as\u00a0\u2018cookies\u2019<\/strong>, this digital marketing tactic enables you to\u00a0track your past website visitors wherever they go across the internet.\u00a0<\/strong><\/p>\n

    Retargeting works. In fact,\u00a0website visitors who are retargeted are\u00a043%<\/a>\u00a0more likely to make the purchase.<\/strong>\u00a0It\u2019s also really simple to get started, and you have two options.<\/p>\n

    \"\"<\/p>\n

    You can set up your\u00a0Google Ads<\/a>\u00a0account (formerly AdWords) to display, or \u2018retarget\u2019, your products on numerous other websites to entice the user.<\/p>\n

    You can also use Facebook\u2019s \u2018Custom Audience<\/a>\u2019 feature to have your products retargeted on your past website visitors\u2019 Facebook. If you run a Facebook Business account, then this is one of the best ways to\u00a0make money through social media.<\/a><\/p>\n

    7. Tailor Your Content to Each Stage of the Buyer\u2019s Journey<\/strong><\/h2>\n

    Prospective buyers experience three stages before making a purchase: awareness, consideration, and decision. Different types of content will suit different phases.<\/p>\n

    Let\u2019s say an internet user is searching for an eCommerce website builder. These are the types of content you should send to, or direct your customers to, at each stage:<\/p>\n