"Traditional marketing talks at people. Content marketing talks with them." - Doug Kessler.

We create content that’s actually consumed by your target audience. Our Content Lift platform amplifies this effectively.

Content marketing is about a forward-thinking vision – as the Internet ages, information becomes the prevalent and prominent source of value online. It’s always been about content – since the beginning of ecommerce in the late 90s, up until today, practicing a business online means capturing and holding onto your audience through your content.

Here at Switch2Digital, we live and breathe digital content marketing. With expert editors and a talented writing staff on our fingertips, we work with each and every client to develop and devise a unique approach to their industry, applying a set principle of key steps to create a fleshed-out, comprehensive content plan.

Why Content Marketing?

As a business, crafting valuable, unique, compelling content gives to the audience, rather than asking them for something. Content marketing is a strategic long-term approach to improving a brand’s visibility and earning trust.

Not only is content marketing more effective, it also costs less. Research by DemandMetric states that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. A study by Aberdeen suggests that content marketing leaders experience 7.8x site traffic than non-leaders. In fact, conversion rates are nearly 6x higher for content marketing adopters than non-adopters.

Investing in understanding your target market and creating a content strategy that serves their needs and solves their problems will go a long way in garnering attention and driving sales. All businesses and industries can work on their content marketing strategy to provide truly useful, consumable content to their audiences.

Content and SEO

As an SEO company, we’re focused on making sure your website is eye candy to the search engines of the Internet. That’s why our content isn’t just well-written, entertaining and factual – we out-write your competition, and put you ahead of the curve by creating a content plan that makes you the go-to source of information in your industry.

Content marketing is never easy, or simple, but we make it look like both. That’s because we are truly passionate about content.

Quality Content Takes Time

Watching content pay off is a game of patience and consistency – and the sooner we get started, the faster you’ll see the effects of our content marketing services. Get started today, and help us build your dream content plan.