"The key is, no matter what story you tell, make your buyer the hero." - Chris Brogan.

When looking for a digital marketing company, look out for the following:

• Do they have a complete suite of services? : Oftentimes Digital Marketing services are interlinked. You need someone who can deliver all aspects of digital marketing seamlessly - right from ppc campaign management, social media marketing, SEO to website design.
• Do they have an impressive list of clients? : Chances are if they have clients that you recognize, with testimonials to boot, you can place your money on them.
• Do they have industry recognition? : There are all kinds of digital experts out there – from the one-man army to a large digital agency. A lot of people have hopped on to the digital marketing bandwagon. But what sets a good agency apart from the others is validation from the industry. A company that is decorated with awards and has case studies to justify them is a safer bet.
• Client satisfaction across the board : Everyone likes to talk about happy clients. However you would do well to dig deeper. These are some of the things that you need to review before picking a digital marketing company, India or Globally: does the company in question have only 1 or 2 happy customers? Are clients across the board happy with the company? Is the company transparent enough to share its performance honestly with you?

Best ROI : Digital marketing can give you the maximum bang for your buck – with considerably less investment than TV, print or outdoors but with phenomenal results.

Targeted marketing : The digital medium is the only one that allows you to really filter your audience down to the narrowest demographic and psychographic profiles so there is the least spill over

Quantify your success : The digital medium allows you to accurately track, monitor and quantify the success of your campaign with keyword tracking, analytics, CPCs, traffic and analysing likes & followers. Course correction is easier to implement mid-campaign too.

Popular digital marketing channels include the following:

SEO : Search engine optimization is the process of gaining organic traffic through improving visibility on search engines. By understanding the way websites are ranked on the SERPs, one can optimize a website’s content to ensure that it ranks well for relevant searches.

SEM : Search engine marketing is the process of gaining paid traffic through search engines. Google AdWords is the most popular paid search platform and drives audiences with high intent to websites.

Content Marketing : Content marketing is a long-term strategy of creating and distributing valuable, unique content in order to connect with a clearly defined audience.

Social Media : Social media marketing is yet another way to connect with current and potential customers. This can be organic through brand handles on channels like Facebook and Instagram or paid through their advertising platforms.

Affiliate Marketing : Affiliate marketing is commission-led marketing - affiliate networks and blogs across the world promote other products and content and earn from subsequent sales.

Email Marketing : Email marketing or newsletters is marketing by way of keeping your existing customers updated with your brand and its products.

Influencer Marketing : Influencer marketing leverages people with a following or experts that connect with a targeted audience in order to drive revenue for brands.

A digital marketing agency drives results-based marketing strategy, focusing on delivering ROI and helping a brand fulfill its objectives using digital skills and technology. They develop strategies to maximize awareness and acquire leads. Digital agencies need to be fast-paced and and balance user-experience with brand perspective.