For all types of information needs or we can say any type of search query, Google is the only powerful and effective source we rely on which is just a click away. and google provides 15 Free Google Tools That Will Enhance Your Marketing Strategy. Each day, 3.5 billion searches are performed on Google. Google has a lot more to give us apart from just finding the exact result for our searches.
In fact, there are numerous free tools available for people to take advantage of. Google business tools in addition to its search engine that can be hugely valuable if you’re a marketer or as a business owner, you can use these resources to improve your marketing efforts.
Let’s Talk about the top 15 FREE Google tools available for marketers, developers and other professionals to help them in developing the best marketing strategy for maximum conversion.
5 FREE Google tools:-
The Salient features of these tools are –
- Build Brand Awareness
- Boost SEO Ranking
- Increase engagement of the brand
- Track and Manage the online reputation
#1 of 15 Free Google Tools
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Google My Business
What if you will get advertise on Google for free? Yes, it’s not something I kid.
All you need to do is to do a listing of your business on Google My Business which was earlier known as Google Places. Your business listing can be featured on the search result page as well as in Google Maps.
While you are registering your business, you need to be very accurate in terms of setting your operating hours, selecting the category of your business, business logo, photos, and reviews.
Within 15 days Google does verification through sending a courier to your given registered address for the final confirmation.
#2 of 15 Free Google Tools
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Google Webmaster Tool
It is one of the effective tools to judge the health of your website and can easily open through set up a Google Webmaster Tools account. It helps you analyze your existing web traffic so that you can understand how visitors find you. Google Webmaster will alert you for the red flags you will receive which can prevent your website to come in the search results.
This tool will be a major helping hand to find out what is going wrong with your website, what are the issues and how to fix them. It has various guides and tutorials that show what you need to do to develop an SEO-friendly website. Testing tools and support documentation access will be provided as key.
#3 of 15 Free Google Tools
3. Google Suite: Docs, Sheets, Slides, and Forms
Google offers the most simplified and comfortable tools for every business day-to-day needs. Google Suite posses with some handy tools which you can use in the replacement of complicated software in your system. Some are –
- Google Docs for Word documents.
- Google Sheets for Excel spreadsheets
- Google Slides for PowerPoint presentations
- Google Forms for easily collecting simple survey responses
Now you can do mastery in every administrative task too by creating forms, surveys, pools of your own with the help of Google Forms and can do your reporting smoothly via google sheets. All these tools give you an extra edge of making transparency by sharing files at one platform instead of repeated trail mails.
Any Project or task save automatically and can also be accessed across devices with a quick download of a mobile application.
#4 of 15 Free Google Tools
4. Google AdWords Keyword Planner
As the name suggests, it will help you to find out the best keywords and phrases which are best suited for your business.
Spending on the keywords is the most difficult part and this tool will provide you with information and suggestions for bid estimates based on the competition of keywords.
Keeping current industry trends, voice searches are at its peak which leads to long-tail keywords in the forefront. No worries! Google Keyword Planner will help you out with long-tail keywords too which were less competitive earlier but are more potential and conversion is more likely to happen.
#5 of 15 Free Google Tools
5. DoubleClick Search by Google
Doubleclick Search is a Google-owned search management platform, helping agencies and marketers manage large search marketing campaigns, across multiple engines and media channels.
If Google Adwords Keyword Planner helps you to decide which keyword to target in terms of generating organic traffic, Double Click Search is the rest half of your Search Engine Marketing strategy.
This tool help advertiser to completely measure their ads so that the right space over online can be targeted. The tool gives you a clear picture of which keywords to target for the given audience, and how this consumer search behaviour is changing in real-time.
#6 of 15 Free Google Tools
6. Google Trends
Keeping pace with the recent trend is the need of the hour and google trends help you match that pace with smarter keyword choices to stay informed about what’s happening around you in the world.
Holding on to the national and international updates gives you an extra edge. If you keep yourself updated, you can come up with the most effective and appropriate marketing strategies.
Google Trends can also help you identify trending topics, news, and content, which can be quite helpful n grabbing opportunities in the market.
It encourages you to evaluate the popularity of certain Keywords, compare them against other keyword variations like, if you are thinking of any blog title for the post, with the help of Google Trends you can see which is searched more often.
#7 of 15 Free Google Tools
7. Google Insights
For your marketing efforts to be successful and impactful, your website needs to operate and perform at a high level. Google Insights will help you make sure that’s happening.
This tool does the screening of the content of your web pages. You will be getting every minute information like the page loading speed.
Many tools are available in the market which can tell you the same but what separates Google insights from other tools is the reports and detailed insights it generates.
Google will suggest how you can make your web pages load faster.
This is crucial from a marketing perspective. You just got someone to click on a link or navigate to your site as a result of one of your campaigns. Don’t lose them because your page loads too slowly.
#8 of 15 Free Google Tools
8. Google Content Experiments
Google content experiments is a vertical of Google Analytics only.
Content is King but continuous experiment with it is the main purpose of this tool to run effective marketing campaigns.
A/B testing is the best example of this great tool as it gives you free hand to run different variants of the same advertisement and see the report in which one has the highest response and engagement to go with. Less performed content can be enhanced accordingly.
This tool is free and experiments have the following capabilities –
- A/B testing including redirects
- Multivariate testing (MVT)
- URL targeting
- An easy-to-use visual editor for making changes to your site
- JavaScript targeting
- Cookie targeting
- Geotargeting
- Browser, operating system, and desktop versus mobile targeting
#9 of 15 Free Google Tools
9. Google Drive
Google Drive is a free online storage synchronized service developed by Google. 15 GB of free storage is provided to each user in the cloud to store files like documents, images, designs, videos, etc. It allows you to share your files and folder with other people with just one click, it reduces the hustle of sharing bulk files and too large email attachments.
Few more hidden features are –
- Quickly clear formatting
- Send links to files instead of attachments
- Filter your searches
- Turn on quick access
- Kick photo out of recent views
- Back up folders on PC or MAC
- Comment directly no MS office files
- Set up Offline access
#10 of 15 Free Google Tools
10. Google Alerts
Google Alert is a notification service offered by the top search engine of the world Google. It can easily be set through inserting the desired result keyword while setting the alerts. It sends users direct mail to their inbox when finding new results for their set keyword(s) such as newspaper articles, blogs, web pages or scientific research that matches the user search term.
There are few tips to take full advantage of this free tool –
- Newly Indexed Content – By tracking the title of the blog post, you can easily monitor if other sites republish your content.
- Tracking Backlinks – know which sites are linking to your content and are helping to generate website traffic.
- Company Mentions – At a minimum, you should track both your company name, Twitter handle and other social platform identifiers.
- Product mentions – it’s smart to also track your specific product names or product categories.
- Competitor Mentions – Its time consuming to keep an eye over competitors, set monthly or weekly alerts to redefine your strategy.
- Industry Mentions – ensures you’ll never miss timely news updates or an opportunity to participate in a forum discussion.
- Monitor Keywords – help you strengthen your keyword strategy by showing how other people are using your main keywords.
#11 of 15 Free Google Tools
11. Google Blogger
Google blogger is a blog-publishing service used to build your personal or business blog with time-stamped entries. It can be easily accessed from a subdomain of blogspot.com. Blogging is the most effective marketing strategy where you facilitate visitors with the piece of information they are seeking and at the same time create backlinks for you.
Reasons why every blogger should use Google Blogger free tool –
· Blogger provides free web hosting and free domain name which is blogspot.com
· Ranks high in Google search engine compare to other platforms such as WordPress, Yola, Webs, and Weebly.
· Allows users to choose from different artistic and modern design templates.
· Users are allowed to post questions on their forum and people can answer it
· Can monetize their blogging account by introducing Google Adsense and earn money
#12 of 15 Free Google Tools
12. Google Analytics
Google Analytics is the ultimate tool for understanding your website traffic. It is important to know who is coming on your website for the first time and who is returning. What is the bounce rate of your website?
It can also inform you of the source of your traffic like it’s directly from the website or search engine or any of the social networking sites.
Google Analytics will give you a clear picture of your top content and help you determine whether your traffic is converting or not. If you’re not taking advantage of Google Analytics, your marketing efforts aren’t being fully optimized.
It has a vital role to play in search engine optimization too –
- It is completely free of cost
- Gives you quality prospects
- Segmentation of Visitors
- Identification of most clickable link or pages
#13 of 15 Free Google Tools
13. Google FeedBurner
FeedBurner is a web feed management provider that facilitate custom RSS feeds and a perfect management tool for podcasters, Bloggers and other content publishers.
Every business wants to grow the reach of there content right? Then you should allow your visitors to subscribe to your website content, mainly your blogs using feeds.
By setting up a Google FeedBurner account, your site visitors can subscribe to your content and receive regular updates via their web browsers, RSS readers, or email.
few of the features you will find in FeedBurner:
- Track feed subscriptions inside FeedBurner
- Customize email subscription messages for followers
- Add a greeting or subscription request personalized for blog visitors with the Personal Message option
- Share collected links on a blog by enabling the Link Splicer feature
#14 of 15 Free Google Tools
14. YouTube
YouTube has been a Google product since 2006, Only 18 months after YouTube was founded; Google bought it for $1.65 billion in stocks.
Youtube generates millions of views per day and video marketers earn there bread and butter from this powerful marketing tool and just can not afford to ignore it.
Here are some Tips for Using YouTube to Increase the Authority of Your Website –
· Associate your domain name with your YouTube channel
· Get other website owners to embed your videos on their websites
· Get your videos shared on social media platforms
· Give your audience more options to the consumer
#15 of 15 Free Google Tools
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Google Translate
Now you do not need a foreign language expert to translate the important emails you receive from foreign clients. Google Translate will do that task for free.
Google Translate makes it easy for you to understand them. This works well for any blog comments, social media messages, or even customer reviews you see in another language.
Simply copy and paste the text into this tool to get it translated to English or any language we need. This tool makes it easy for you to reply to your customers as well.
Now the reason why google translate is better than any other tool in the market –
- Translates in more Indian languages
- Provides voice feedback
- Google can also translate web pages
- Translate text messages
- More than just the meaning
Conclusion –
It’s not necessarily that every business should use Google tools but to best utilize the human time, resources and efforts one should consider introducing these free Google tools to their marketing strategy.
The right implementation of these tools can increase the efficiency of a particular business which can also lead to smooth communication to its customers.
